It’s me, Jen

Not your typical copywriter

I write stuff that people actually want to read

What I’ve Been Writing

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Wrote copy for Medicare and Shop & Switch campaigns—making complex healthcare feel simple, human, and clear.

(1) UNITEDHEALTHCARE MEDICARE

(2) CLARVIDA

A behavioral health provider reimagined through thoughtful words and human-centered storytelling.

(3) FOLKLORE

Culture content for social—crafted to attract talent and bring brand personality to life.

(4) THE BRANDLAB

Newsletter and social copy that connects with alumni and strengthens community.

I approach every project by getting to know the brand from the inside out. It’s not just about sounding good—it’s about being real. I write with intention, pulling from the brand’s values and voice to create copy that connects, resonates, and actually means something.

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Kind Words

  • As CEO of Folklore, I had the privilege of hiring Jen Nguyen as a copywriting intern.  I am quite impressed with Jen’s skills as a thoughtful, strategic and creative writer.  She has innate talent and can express her thoughts and ideas in creative ways that uplevel the work.  She would be a great addition to a larger agency’s creative team where she can add value and at the same time continue her trajectory in becoming a strong creative copywriter.

    Lorenz Esguerra

  • Jen is a true gem. While at Folklore, she met every challenge with enthusiasm, efficiency, and creativity. From construction vehicles to Medicare insurance, Jen can connect with a wide range of audiences and will be a great addition to your team — not only as a spectacular writer but also as a talented strategist and creative problem solver.

    Jim Wakely

  • From the outset, Jen displayed an impressive ability to quickly adapt to our work environment and grasp complex concepts. Even though her official role was as the copywriting Intern, she got involved in some strategy work, social media marketing, and content entry. She took on tasks with enthusiasm and approachedchallenges with a positive, can-do attitude.

    Moyo Akinola

  • I was immediately impressed by her enthusiasm, attention to detail, and ability to tackle complex problems with minimal oversight. She immediately understands what needs to be done and takes action. In addition to being a self-starter, Jen is highly creative. she consistently provides unique ideas and fresh perspectives that both align with the brand and offer a new twist on established norms. Any team or client would be lucky to work with Jen!

    Kelli Martin

  • Jen consistently exceeded expectations and left a lasting impact on our team as a creative and as an individual. She brought fresh, thoughtful ideas to every project, from concepting high-performing social campaigns to crafting engaging content for events such as the Twins + Thrivent Generosity Night. Jen has a rare ability to balance creativity with strategic thinking, ensuring her work not only inspired but also delivered measurable results, often far surpassing our benchmarks.

    Matt Avignon Petersen

  • Jen exceeded expectations. Her skills and ideas elevated a lot of our copy- particularly in connecting with Gen Z in meaningful ways. I’m especially impressed with how quickly Jen took the lead on an engagement post for Thrivent magazine. She skillfully created one of our top performing posts for the month of July! Her enthusiasm and presence on the team will be so missed.

    Emily Rick

  • I recommend Jen unreservedly. She has an uncanny ability to create audience-specific content that’s on-brand, on-brief and on-trend. Jen knows how to see a project to completion. She comes to brainstorming sessions ready with her own concepts and knows how to build on others’, she navigates ambiguity to take the kernel of an idea and flesh it out into something tangible and she takes feedback in stride. A team player, self-starter, highly motivated. Passionate and kind. Whatever the role, your team will benefit from having Jen on it.

    Will Temple

I’m here to help you say what you actually mean. Whether you're building your brand voice from scratch or refining what’s already there, I write copy that’s aligned with your purpose and easy to connect with. Maybe you know your voice, or maybe you're still figuring it out. Either way, we’ll shape words that reflect who you are and where you’re headed. Intentional, honest, and built to resonate.

Hi, it’s me Jen

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Let me guess

You’ve read a lot of copy that sounds like… well, copy.
And none of it felt like you. I’m here to change that.

I write words that work—but also make people feel.

Let’s Get Writing