Medicare & Retirement Campaign

UnitedHealthCare purpose is to create a modern, high-performing health system that improves access, affordability and outcomes. The company's vision is to empower communities to get the care they need. In this campaign, it is focused on those who need/want insurance once they reach retirement age. These social assets are incorporated into their plans by identifying and addressing social determinants of health for their Medicare Advantage members such as patient engagement, utilizing strategies such as patient engagement, care coordination and community partnerships to connect individuals with necessary support systems.

Background

Client
UnitedHealth Care

The ask
Create eye-catching social assets featuring simple yet impactful designs and time-sensitive copy tailored to specific seasons or events.

Role
Copywriter, Design Strategist

Impact
To have individuals sign up to medicare plans for their loved ones.