It’s me, Jen.
Not your typical copywriter.
I write stuff that people actually want to read
What I’ve Been Writing
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Wrote copy for Medicare and Shop & Switch campaigns—making complex healthcare feel simple, human, and clear.
(1) UNITEDHEALTHCARE MEDICARE
(2) CLARVIDA
A behavioral health provider reimagined through thoughtful words and human-centered storytelling.
(3) FOLKLORE
Culture content for social—crafted to attract talent and bring brand personality to life.
(4) THE BRANDLAB
Newsletter and social copy that connects with alumni and strengthens community.
I approach every project by getting to know the brand from the inside out. It’s not just about sounding good—it’s about being real. I write with intention, pulling from the brand’s values and voice to create copy that connects, resonates, and actually means something.
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Kind Words
As CEO of Folklore, I had the privilege of hiring Jen Nguyen as a copywriting intern. I am quite impressed with Jen’s skills as a thoughtful, strategic and creative writer. She has innate talent and can express her thoughts and ideas in creative ways that uplevel the work. She would be a great addition to a larger agency’s creative team where she can add value and at the same time continue her trajectory in becoming a strong creative copywriter.
Lorenz Esguerra
Jen is a true gem. While at Folklore, she met every challenge with enthusiasm, efficiency, and creativity. From construction vehicles to Medicare insurance, Jen can connect with a wide range of audiences and will be a great addition to your team — not only as a spectacular writer but also as a talented strategist and creative problem solver.
Jim Wakely
From the outset, Jen displayed an impressive ability to quickly adapt to our work environment and grasp complex concepts. Even though her official role was as the copywriting Intern, she got involved in some strategy work, social media marketing, and content entry. She took on tasks with enthusiasm and approached
challenges with a positive, can-do attitude.
Moyo Akinola
I’m here to help you say what you actually mean. Whether you're building your brand voice from scratch or refining what’s already there, I write copy that’s aligned with your purpose and easy to connect with. Maybe you know your voice, or maybe you're still figuring it out. Either way, we’ll shape words that reflect who you are and where you’re headed. Intentional, honest, and built to resonate.
Hi, it’s me Jen
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Let me guess
You’ve read a lot of copy that sounds like… well, copy.
And none of it felt like you. I’m here to change that.
I write words that work—but also make people feel.