Building a brand that makes care easier to reach. Clarvida, formerly Pathways Health and Community Support, is a national provider of behavioral and health services — from foster care to education to mental health support. As they transitioned into a new name and identity, I helped bring that vision to life online. I worked closely with designers to reimagine the website from the ground up — researching, rewriting, scripting video content, and crafting email messaging to support the full rebrand. Every word was designed to make care feel more accessible, personal, and human.