UnitedHealthcare: Shop/Switch Medicare Campaign
For this campaign, I partnered with UnitedHealthcare to encourage individuals to shop for or switch their Medicare plans — making sure their coverage actually fits their health needs. I worked as a strategist, scriptwriter, and copywriter, developing messaging that was clear, approachable, and actionable. From static visuals to scroll-stopping CTAs and scripts, every word was designed to meet people where they are — approaching retirement and ready for real answers.
Client
UnitedHealthcare
The Ask
Create static assets and write a script encouraging people to shop for or switch their Medicare plan to better match their needs.
Role
Strategist, Scriptwriter, Copywriter
Impact
Helped more individuals align their Medicare plans with their actual care needs — increasing plan adjustments and enrollments.