UnitedHealthcare: Shop/Switch Medicare Campaign

For this campaign, I partnered with UnitedHealthcare to encourage individuals to shop for or switch their Medicare plans — making sure their coverage actually fits their health needs. I worked as a strategist, scriptwriter, and copywriter, developing messaging that was clear, approachable, and actionable. From static visuals to scroll-stopping CTAs and scripts, every word was designed to meet people where they are — approaching retirement and ready for real answers.