UnitedHealthcare: Medicare & Retirement Campaign
Crafted social content that connected with people at a critical life stage — retirement. Blended strategy and storytelling to spotlight Medicare plans in a way that felt human, timely, and supportive. Because choosing care for your loved ones should feel like care, not confusion.
Client
UnitedHealth Care
The ask
Create eye-catching social assets featuring simple yet impactful designs and time-sensitive copy tailored to specific seasons or events.
Role
Copywriter, Design Strategist
Impact
To have individuals sign up for Medicare plans for their loved ones.