Shop/Switch
Client
United Healthcare
The ask
Create static images and a script encouraging individuals to shop for or switch their Medicare plan to better suit their healthcare needs
Role
Strategist, script writer and copywriter
Impact
A greater number of individuals have either switched or adjusted their Medicare plans to better align their healthcare needs
Timeline
1 month
UnitedHealthCare strives to create a modern, high-performing health system that improves access, affordability, and outcomes. Their vision is to empower communities to get the care they deserve. This campaign focuses on individuals approaching or at retirement age, offering them the option to shop or switch their Medicare plan to better their needs. I worked with the team to create scripts, creative ideas, CTAs, and various strategies to engage and educate the target audience effectively.
